LIFT - open to people based in the London boroughs of Camden, Hackney, Islington or Tower Hamlets
Fossu LTD
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Mini-course: Digital Marketing

Brought to you by LIFT and OneTech, the Digital Marketing mini course is an on-demand series of short pre-recorded sessions packed with great insights to help you get set for success with digital marketing.

In this self-paced course you will explore all of the core elements of digital marketing and build industry-standard expertise. Plus, you will learn how to best market your newfound skills to kickstart your new career - including how to build your CV, Personal Brand or Portfolio website to secure your first clients!


To help build essential skills in digital marketing

  1. Digital vs Traditional Marketing: Gain insights into the key differences between digital and traditional marketing and understand why the digital landscape is essential for modern businesses.
  2. Understanding Your Customer: Learn how to identify your target audience, analyse their behaviour, and build powerful customer personas to craft compelling marketing campaigns.
  3. Positioning Your Brand: Explore the art of positioning in the digital age. Discover how to differentiate your brand and create a unique identity that resonates with your audience.
  4. Social Media Marketing: Unleash the potential of social media platforms to engage with your audience, build a loyal following, and drive business growth.
  5. Pay Per Click (PPC) Advertising: Master the art of PPC advertising to drive targeted traffic to your website and achieve optimal results.