FUNDER / LOCATION

LIFT - open to people based in the London boroughs of Camden, Hackney, Islington or Tower Hamlets

DELIVERY PARTNERS

Fossu LTD

Application dates

Ongoing

Programme dates

Ongoing

Employability

Mini-course: Digital Marketing

Brought to you by LIFT and OneTech, the Digital Marketing mini course is an on-demand series of short pre-recorded sessions packed with great insights to help you get set for success with digital marketing.

In this self-paced course you will explore all of the core elements of digital marketing and build industry-standard expertise. Plus, you will learn how to best market your newfound skills to kickstart your new career - including how to build your CV, Personal Brand or Portfolio website to secure your first clients!

LEARNING OUTCOMES

To help build essential skills in digital marketing

CURRICULUM

Digital vs Traditional Marketing: Gain insights into the key differences between digital and traditional marketing and understand why the digital landscape is essential for modern businesses.
Understanding Your Customer: Learn how to identify your target audience, analyse their behaviour, and build powerful customer personas to craft compelling marketing campaigns.
Positioning Your Brand: Explore the art of positioning in the digital age. Discover how to differentiate your brand and create a unique identity that resonates with your audience.
Social Media Marketing: Unleash the potential of social media platforms to engage with your audience, build a loyal following, and drive business growth.
Pay Per Click (PPC) Advertising: Master the art of PPC advertising to drive targeted traffic to your website and achieve optimal results.